Privacy Policy

Last Updated: February 14, 2024

This privacy policy (the “Policy”) identifies the privacy practices of Waterfront Blues Production LLC and our affiliated entities (“Waterfront Blues Production LLC,” “we,” “our,” or “us”) on the website (the “Website”).

This Policy does not identify or govern the privacy practices of any third party, and we are not responsible for third-party privacy practices, even if we provide links to a third party’s website in the Policy, on the Website, or elsewhere. Any information you provide to a third party will be governed by that third party’s privacy policy and practices, which we encourage you to review.

If you have any questions about this Privacy Policy or our privacy practices, please contact us at:

Waterfront Blues Production LLC
3121 S. Moody Ave., Suite 150
Portland, Oregon 97239, USA 

By purchasing or using the Website or purchasing our tickets or products, you agree that you have read and consent to our Terms of Service, available at [], as it may be amended or updated, and any of our other applicable terms which you may find on our Website. If you do not agree to be bound by this Policy, our Terms of Service, or our other applicable policies, do not use our Website or purchase our tickets or products.

The Website is not intended for use by, and our products are not intended for sale to, persons who are under thirteen (13) years of age or who reside outside of the United States of America (collectively, “Excluded Persons”). We do not knowingly collect Personal Information from Excluded Persons. No Excluded Person may provide any Personal Information or other information to or on the Website. If you are an Excluded Person, do not use or provide any information to this Website or on or through any of its features, make any purchases through the Website, use any of the interactive features of this Website, or otherwise provide any information about yourself to us through the Website. If we learn that we have obtained Personal Information from an Excluded Person on or through the Website, we will reasonably attempt to delete such Personal Information.


Personal Information: If you fill any forms to provide any information to us on the Website, make purchases through the Website, or interact with the Website we may obtain certain kinds of “Personal Information”, including your name, email address, address, and/or phone number.

Payment Information: If you are paying for goods that you purchase on the Website, you may be asked to provide, in addition to Personal Information, certain “payment information”, which may include your credit or debit card number, card expiration date, CVV code, check payment information, account or routing number, the last four digits of a Social Security number, and/or billing and/or payment account address. All purchases are made through a third-party payment processor. We use for merchant processing. It may appear that we are collecting your payment information directly, but your payment information is provided to these third parties, which may embed their payment portals or links on the Website. We may receive only limited Personal Information of yours from that third party to verify or ship purchases or for fraud prevention, such as your billing address and contact information.

Third-Party Data Collection: We partner with Shopify and Afton Tickets to host and/or provide various services on or through the Website. Shopify,, and Afton Tickets may obtain information, including Personal Information or payment information, from you. They may also employ automated data collection tools (see the section below entitled “Automated Data-Collection Methods” regarding our use of automated data collection tools). We are not responsible for any information provided to or obtained, held, or otherwise used by such third parties. We encourage you to review Shopify, Shopify Payments, and any other third party’s terms of use, privacy policies, and other agreements and terms.

Automated Data-Collection Methods: When you visit the Website, some information is automatically collected. This may include information such as the Operating System (“OS”) running on your device, Internet Protocol (“IP”) address (which may be used to obtain your geolocation), access times, browser type, date, and time of creation of accounts, language, the website you visited before or will visit after using our Website, and other generalized information. We may also collect information about how you use the Website, including the elements you have interacted with, metadata, and other details about these elements, change states and other user actions. We may use some or all of the following automated data collection methods:

  • Cookies: Cookies are small pieces of data sent to your browser from a web server and stored on your computer’s hard drive. Your web browser may include a function that permits you to refuse the setting of all or some cookies. You may adjust your cookie preferences at any time by clicking on the cookie icon in the bottom left corner of the Website. If you do limit or refuse our use of cookies, you may not be able to access all or parts of the Website.
  • Third-Party Website Cookies: When you use the Website, you may be directed to third party websites which contain cookies or other automated data-collection methods. Third parties may also use tools that track your activity online, even when you are on the Website or other websites. We are not responsible for third parties’ use of cookies.
  • Web Beacons: Pages of the Websites may contain small electronic files known as web beacons (also referred to as clear gifs, pixel tags, and single-pixel gifs) that permit us, for example, to count users who have visited those pages and for other related statistics or information.
  • Google Analytics: We, as well as third parties, may use Google Analytics or similar analytics tools to collect aggregate and/or demographic information about how users visit the Website. Google Analytics may drop a cookie (_ga) with a randomly-generated ClientID in your browser. This ID is anonymized and contains no identifiable information. Google may receive your IP Address and other information including aggregated website behavior, such as what pages you viewed, and for how long. This information is important to help improve the user experience and determine Website effectiveness.  You can review Google Analytics’ data practices here, and may be able to install a Google Analytics Opt-out Browser Add-on here. We are not responsible for third parties’ use of Google Analytics or other similar tools or software.
  • Google Tag Manager: We are constantly trying to improve the customer experience on our website by providing visitors with more personalized and targeted campaigns and offerings. To do so, we use Google Tag Manager (GTM). GTM is a little snippet of code that helps us track user behavior across our sites and then pushes the data to our Google Analytics account. Then, all the data is perfectly organized and ready for us to assess and review for potential site improvements and remarketing campaigns. Learn more about Google Tag Manager.
  • Server Logs: We may track information about your visit to the Website and store that information in web server logs.
  • Social Media Widgets: Some pages of the Website may use social media features, including without limitation, “Like” or “Share” buttons to aid social media sharing or interactive features. These features may collect your IP address, information about the webpage you are visiting or using, and may set a cookie to enable the feature to function properly. Social media features and widgets are hosted by a third party or hosted directly on our Products. We do not control any of the content from the social media widgets and recommend that you review each social media company’s privacy policies prior to using any such widget.
  • Retargeting: We may use certain technologies, such as cookies and web beacons to collect visitor data on the Websites and use that data to serve targeted display, social, or other advertisements to you when you visit other websites. Our partners may also use technology to collect this data.


Do Not Track Signals: “Do Not Track” is a preference you can set in certain web browsers to let websites you visit know that you do not want them tracking certain information about you. The Website does not currently respond to Do Not Track settings. For further details regarding Do Not Track settings, visit


We may collect and use the Personal Information we collect for certain purposes, including the following purposes:

  • Presenting and providing content to you, and operating and improving the Website;
  • Providing the Website and offering our products and services to you, and communicating with you;
  • Carrying out our obligations to you and enforcing our rights arising from any contracts entered into between you and us, including for billing and collection;
  • Providing you with targeted advertisements, email marketing, or other marketing communications;
  • Identifying you as a user in our system;
  • Improving our products, services, and Website, and how we operate our business;
  • Understanding and enhancing your experience using our Website, services, and products;
  • Providing and delivering our services and products that you request;
  • Responding to your comments or questions and for our support team to provide related services;
  • Sending you information, including, without limitation, confirmations, invoices, technical notices, newsletters, updates, security alerts, and support and administrative messages, and modifications or updates to the Policy, Website, or other terms where applicable, and other messages;
  • Communicating with you about surveys, promotions, upcoming events, news about products and services offered by us and our affiliates or partners, and for our other marketing purposes;
  • Linking or combining your information with other information we get from third parties to help understand your needs and provide you with better service;
  • Permitting you to access and interact with interactive features of the Website;
  • Monitoring and analyzing site traffic, usage, trends, and activities related to our services or the Website, and diagnosing technical problems, administering the Website, or providing or displaying content;
  • Protecting, investigating, and deterring against fraudulent, unauthorized, or illegal activity; and
  • For any other purpose that you request, that is permitted by law, or with your consent.


We do not sell, rent, lease, or share your Personal Information to third parties, but we may share your Personal Information with others in the following circumstances:

  • If information is “anonymized”, meaning it cannot be used to identify you;
  • To fulfill the purpose for which you provide Personal Information, including to third-party payment processors, fulfillment centers, or shipping companies;
  • To our subsidiaries, affiliates, agents, contractors, service providers, partners, and other third parties we use to support our business (including to any internal or external information technology or similar personnel or contractors);
  • To comply with any enforceable subpoena, government or regulatory request or demand, investigative demand, court order, discovery request, law, or legal process;
  • To enforce or apply our legal rights and to defend against claims;
  • If we believe disclosure is necessary or appropriate to protect the rights, property, or safety of us, our customers, or others, including for the purposes of fraud protection and credit risk reduction;
  • In an emergency, including to protect the personal safety of any person; 
  • To a buyer or other successor in the event of a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of our assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which Personal Information held by us about the Website’s users is among the assets transferred. Additionally, in the event of an insolvency, bankruptcy, or receivership, Personal Information may also be transferred as a business asset. If another company acquires us, our business, or our assets, that company will also acquire and possess the Personal Information collected by us and will assume the rights and obligations regarding your personal information as described in this Policy;
  • For any other purpose disclosed by us when you provide Personal Information or permitted by law; or
  • With your consent.


We maintain reasonable administrative, physical, and technological measures to protect the confidentiality and security of Personal Information you submit via this Website and to ensure that such Personal Information is not inappropriately lost, misused, accessed, disclosed, altered, or destroyed. These security measures, however, cannot guarantee that any information that we possess will be completely secure. By using the Website, you expressly acknowledge that we do not guarantee the security of any data provided to or received by us through the Website and that any information provided to us by you or received by us from you through the Website is provided at your own risk.


We retain information for the time reasonably necessary to provide services requested by you, or for purposes stated in this Policy.


If you are a California resident, California law allows you to request information about our disclosure of certain classes of your Personal Information to third parties for those third parties’ direct marketing purposes. You can make such requests of us using the contact information identified above. We reserve the right not to respond to requests submitted in ways other than those specified above. This request may be made no more than once per calendar year. Within thirty (30) days of receiving an express written request, we will provide a list of the categories of those classes of your Personal Information required to be identified under California law which we have disclosed to third parties for third-party direct marketing purposes during the immediately preceding year, along with the names and addresses of those third parties.

The Website is not intended for use by persons under the age of thirteen (13). However, if you are a California resident under the age of 13 and have publicly posted information on our Website, California law permits you to request and obtain removal of content or information you have publicly posted. You can do so by contacting us using the contact information displayed at the top of this Policy. If you make such a request, please identify where the content or information is posted on the Website so that we can attempt to remove the post from public view or anonymize the content or information such that you cannot be identified. This removal process cannot ensure complete removal, for example, if content or information remains visible because a third party has copied the posting or reposted the content or information posted by the minor.


By providing us with your email address, you give us permission to send you emails about our services, products, and other updates. You have the right to opt out of receiving future marketing, promotional, or emails from us at any time by following the instructions set forth in any such emails, including by clicking the “Unsubscribe” button included at the bottom of each email.

Even if you opt out of such communications, we may nevertheless transmit non-promotional communications to you, such as communications concerning our business relationship with you. We may not accommodate a request to change Personal Information if we believe that the requested change would violate any law or legal requirement or cause the information to be incorrect.


If any provision of this Policy is found to be unlawful, void or for any reason unenforceable, then that provision shall be deemed severable from the Policy and shall not affect the validity and enforceability of any remaining provisions. This is the entire agreement between you and us relating to the subject matter of this Policy and supersedes any and all prior or contemporaneous written, oral, or implied agreements or understandings between us with respect to such subject matter, except with respect to our Terms of Service, and other independent terms. No waiver by either party of any breach or default hereunder shall be deemed to be a waiver of any preceding or subsequent breach or default. Any heading, caption, or section title contained herein is inserted only as a matter of convenience and in no way defines or explains any section or provision hereof. A printed version of this Policy and of any notices given in electronic form shall be admissible in judicial or administrative proceedings based upon or relating to this Policy to the same extent and subject to the same conditions as other business documents and records originally generated and maintained in printed form. All correspondence relating to this Policy must be written in English.


We reserve the right to modify and revise the Policy at any time. The Effective Date of the Policy is set forth at the top of this webpage, and this Policy supersedes any and all prior versions. If we materially change the way we collect, use, or disclose your Personal Information, we will notify you prior to said change by email and/or by inserting a prominent notice on the Website.